During these FITC sessions - held on 24th March this year - our partner agencies dentsuACHTUNG!, Verve (by Vruchtvlees) and Greenberry shared their vision, as well as a selection of their projects that help contribute to a better world, or concern societal issues. Topics include accessibility, sustainability, responsibility and social impact. Moderated by our board member Suzanne Visser, and introduced by Anne Le Guellec - Consul-General of the Kingdom of the Netherlands in Toronto. Have a look at the video here.
Vruchtvlees about Living Brands: actions speak louder than words.
It's not just about your logo. As a brand, you have to walk the talk. Your brand was most likely founded on a specific belief, or a problem that needed to be solved. Therefore, in branding you have a responsibility: to be consistent, to walk the talk, and to be able to adapt to specific situations quickly. Roman Stikkelorum shared tools on how to build a ‘Living Brand’, and how to use design systems as fuel for rapid growth and social impact.
Greenberry about Designing digital products for societal impact.
Digitalisation has given us a lot. For better. And for worse. It is Greenberry’s mission to design digital products for societal impact. During this talk Alain Dujardin shared their learnings, pitfalls and challenges when it comes to creating digital products for Good.
dentsuACHTUNG! about Farm To Fork for everyone.
Online groceries don't just change the way we shop, but also what we buy. We want better, fresher and more sustainable produce. Crisp eliminates the traditional steps from producer to consumer, in order to deliver the best quality fresh food at a fair price. Together with the Crisp team, dentsuACHTUNG! created a brand identity, design system and digital product that combines quality with accessibility. In this talk Christian Mezofi and Sasha Irla shared how they collaborated closely with the Crisp team to get there.