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Dutch branding agency Build in Amsterdam - specialised in e-commerce - developed an identity and digital presence for Bézier™. A pioneering type foundry* crafting fonts that meet the demands of contemporary, digital design. Our Dutch Digital Design curators love the fresh and unique feel of the e-commerce platform.
*A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces.
Background
Build in Amsterdam's collaboration redefined Bézier's brand identity and strategic outlook - with a focus on their e-commerce platform. By embedding interactive typeface features directly into the platform, the Build in Amsterdam team has empowered users to explore and interact with Bezier’s font library in real-time.
The agency delivered art and creative content direction, design services and full stack development for bezier.com.
The design process
Inspired by the industrial applications of fonts and the user interfaces of digital products, as well as Bézier™’s annual release strategy, Build in Amsterdam envisioned a futuristic corporate platform.
The platform seamlessly combines content - building a unique personality and atmosphere for each typeface - with streamlined shopping flows. Presenting fonts of our time that are ready for the future.
Behind the scenes: the creation of typeface mock-ups
The agency aimed to create a tangible experience when browsing the fonts on the website. Bringing the typesfaces to life through contextual presentations - such as futuristic devices and posters. Demonstrating how each font could be used in brand identities and other applications. For some of these executions, Build in Amsterdam collaborated with Service Generaux - a French creative image-making studio.
Making a difference
All of the above enhance the user experience in selecting typefaces.
Very sleekly designed. The tester page works and animates very smoothly. The detail pages of each individual font are great and really show the product and its scalability.
Emiel Muis - Dutch Digital Design curator & creative front-end developer, co-owner Merlin Studio
Awards